Steve Watson
Virtually There
Milan 2010 Press Release
An exhibition of new designs at the 2010 SaloneSatellite during the
annual Salone Internazionale del Mobile.
Virtually There is an exhibition of five new product designs that aren’t
really there. By utilising the possibilities afforded by 3D modeling
software and 3D projection, Steve Watson presents a range of new designs
that only exist in the virtual world. Rather than working, as he has
previously, within the usual constraints of time, budget and
manufacturing possibilities, Steve has chosen to present designs that
are ready for manufacture, but are yet to exist. In part, an exercise in
ideas development, this project is also an exploration of the nature of
reality for designers working in technologically advanced environments
and questions the validity of making prototypes for one-off exhibitions.
On show, in 3D, are the Viol occasional chair, the Push chaise longue,
the Pursuit set of drinking glasses, the BTA tap set and the Futur Floor
Lamp.
Steve Watson / Virtually There
Stand C18 / Gangway 3
SaloneSatellite
Pavilion 22 / 24
I Saloni 2010
Milan Fairgrounds, Rho Pero
14 – 19 April 2010
0930 – 1830 daily
Rendering credits to:
Pablo Lucero
3D artist – industrial and manufacturing designer.
www.lucerodesign.blogspot.com
Buenos Aires – Argentina